Hull KR x Sewell Group: LIFTING. HOSTING. PLANNING. TOGETHER SINCE 2015.

Hull KR and Sewell Group are delighted to announce a two-year partnership extension for Sewell Group Craven Park, taking the formal association up until the end of the 2027 season.

In official partnership since 2015, with the branding of the first family zone at the stadium, the two anchor institutions of the region joined forces as principal and stadium naming rights partners ahead of the 2022 season.

Hull KR Chief Executive Paul Lakin is delighted to see the ties further strengthened.

“We have a lot of shared values and synergies including lifting the aspirations of the communities we serve. Whether that’s the cumulation on the field with trophies, or the work we’ve done together to put rugby balls in youngsters’ hands and build the Community 3G pitch.

2025 was of course a memorable year for the stadium, including August when Sewell Group Craven Park hosted the world’s biggest band in Coldplay, which saw 50,000 people party together under the Sewell Group branding.

With plans in place to further develop the Sewell Group Craven Park campus into a real community focal point and force for good 365 days a year, the club could not have a better partner to guide us through those plans and developments, than the expertise Sewell can provide.

The Sewell Group are set to celebrate their 150th Birthday in 2026, they are one of the city's longest serving and proudest institutions, we cannot wait to celebrate that milestone with them.”

Simon Davison, Group Finance Director of Sewell Group said: “After seeing the club progress even further this year and inspire the next generation to emulate the class of 2025, we could not be prouder to announce the extension of our association with the club and stadium.

Not just the two memorable nights in August with Coldplay, but the whole season has brought joy and pride to a community which so richly deserves it.

From the scenes at the sold-out stadium on gameday, to the look on the faces of all of those who welcomed the team home after at the two winners events, it’s obvious what this club means to the people of East Hull and beyond, and the confidence and esteem it gives them.

We are both people first organisations, and we are committed to helping the club secure world class community facilities the area can be proud of with the wider campus redevelopment plans announced earlier this year.

Together we share 292 years of history in Hull, but more importantly we look forward to what’s next, and that’s continuing to lift the aspirations of our community and city.

With a game on the road in the entertainment capital of the world, Las Vegas, and the city looking to host the World Club Challenge, 2026 promises to be even bigger. We look forward to those events, and more, under the proud partnership of Hull KR x Sewell Group.”

To learn more about the Sewell Group and their 149-year history visit https://sewell-group.co.uk