Hull KR welcome WOW HYDRATE as Hydration Partner and East Stand Sponsor

Hull KR are delighted to confirm Wow Hydrate as the Robins’ Official Hydration Partner and East Stand naming rights sponsor for the 2024 Betfred Super League Season.

The new partnership comes from the shared values of Hull KR and Wow Hydrate towards sporting excellence, player well-being and peak performance in elite sport.

Founded in 2018, Wow Hydrate have grown to become one of the leading sports drink brands in the country. Wow Hydrate have their own unique mission to change the face of sports and fitness hydration through their range of sugar free, electrolyte drinks and protein water.

With health and education at the forefront, Wow Hydrate’s dedication to performance and sporting excellence comes from their innovative commitment to sugar-free hydration that gives them the innovative edge over their competitors.

Wow Hydrate’s hydration expertise spreads across elite sport, with the sports drink brand partnering with Lineal Heavyweight Boxing Champion of the World, Tyson Fury during his ascent back to the top while also collaborating with one of football’s most famous clubs, Manchester United in the past year.

Earlier this year, the sports drinks brand partnered with West Ham Women as they continue to collaborate with sporting clubs and athletes at the forefront of innovation and performance.

Hull KR Chief Executive, Paul Lakin said: ‘We are delighted to welcome Wow Hydrate as Hull KR's East Stand naming rights sponsor and our Official Hydration Partner.

‘Wow Hydrate are one of the country's leaders in the sports drink industry and we're proud to have their branding across our renowned East Stand for the 2024 Super League season. On the field, this partnership will continue to grow through our shared values of sporting excellence, athlete wellbeing and peak performance.'

Queenie Porter, Managing Director of Wow Hydrate, said: 'We’re delighted to be partnering with Hull KR for the upcoming 2024 season. We’re committed to helping sporting clubs and athletes be the best by helping them achieve peak performance through proper nutrition. We can’t wait to see our branding on the East Stand as the club deliver some great moments for fans over the next twelve months.'