Hull KR x OXEN – Partnership Extension

Category: Commercial

Hull KR x OXEN – Partnership Extension

Hull KR are delighted to extend our partnership with technical kit supplier OXEN until 2026.

The extension will continue a long-standing relationship with Elite Pro Sports, who manage the OXEN brand, into a 10th season to become one of the club’s longest ever kit, training, and leisure wear providers.

In 2022, along with the First team, there will be a record number of Hull KR teams wearing the OXEN brand including the Women’s first team, Reserves, Academy and LDRL sides.

Speaking about the partnership extensions, Lee Jenkinson, CEO of Elite Pro Sports said:

“We are delighted to be extending our partnership with Hull KR for the next four years. Having worked with the club since 2017, the new deal will now take us to 10 years in partnership and looking at the season ahead, I don’t think the club has ever been in a better position, both on and off the field.

The innovative nature of the club makes the working relationship a pleasure and with the evolution of the club branding in 2021, we’ve now got the opportunity to be even more creative over the coming years. We look forward to many more successful years in partnership together.”

Hull KR Chief Executive Paul Lakin is excited to continue the partnership and said:

“We are excited to be working with OXEN for a further four years.

The retail industry across all sectors has of course seen massive disruption in recent years and we’re grateful to the guidance and support Elite Pro Sports have given us to navigate through this. We are therefore pleased that we are able to announce this extended partnership on the back of both the new home and away shirts outstripping 2021 sales to date.

The modernised branding, we launched ahead of 2022, has given the club a big lift across retail, with so much more flexibility and creativity now available to us. We look forward to working with OXEN to see where this can take us to over the coming seasons. The improved terms of the deal will also allow us to combat market inflation and fix prices for supporters as much as possible, whilst maintaining the quality of product that OXEN has consistently delivered on.”

OXEN have existing kit partnerships with England Rugby League, fellow Super League clubs Leeds Rhinos and Castleford Tigers, as well as Gallagher Premiership side Gloucester Rugby and have recently launched their own leisure and fashion ranges available at

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