Brand protection and trademark
Hull KR have a proud history and a passionate and loyal fan base. This has made the Club a target for counterfeiting and brand abuse.
Counterfeiters look to exploit the loyalty of our fans and the Club’s success, by producing, distributing and selling unofficial merchandise.
There are also those who seek to gain benefit by trying to associate themselves with the goodwill and reputation established by the Club, by using our marks and imagery to advertise their products or services.
The Club have recently implemented a Club brand protection strategy to tackle these issues and we are committed to protecting the Club, our fans and official partners from counterfeiting and brand abuse.
What is brand protection?
Hull KR own a range of intellectual property rights that are registered trade marks and/or protected under copyright, including Club badges, the Club name and nicknames. These rights allow us to commercialise the brand through sponsorship and merchandise sales, therefore generating revenue that can be reinvested into the Club, grassroots, and our charities. Brand Protection is the action we take to stop organisations or individuals using our intellectual property rights without permission.
Why protect the brand?
Hull KR are grateful to have such loyal and passionate supporters who invest in official merchandise and wear the Club badge with pride. Unfortunately, some organisations and individuals take advantage of this loyalty by manufacturing and selling products bearing the Hull KR badge and name without authorisation, profiting from the Club and the goodwill of our supporters.
In addition to this, unofficial products are often of poor quality and are produced in circumstances which the Club has no sight of. This means that for supporters who buy these products, they may be left disappointment, receive limited consumer rights and products are unlikely to have passed product safety tests.
For these reasons, we proactively police the physical and online marketplaces for unofficial products and ask that supporters only purchase official merchandise.
How can you help?
If you plan on buying Hull KR merchandise, please purchase official merchandise from our official store. By doing so you can guarantee you are buying official product and that you are supporting your Club.
If you are aware of product that you believe is unofficial, please report it to us via email@example.com. Any information will be treated with the strictest confidence and will only be shared with our trusted law enforcement colleagues.
Hull KR thanks supporters for any help and support they can offer in protecting the Hull KR brand.